Brand Identity / Web Design

As Pear Deck Learning’s first AI-driven product, Pear Start launched with a new sub-brand designed to stand on its own while staying rooted in the parent brand. To strike that balance, we expanded the palette with cornflower blue, a bright and optimistic hue built to play off the signature kiwi while signaling innovation and speed. Applied across web, social, and digital touchpoints, these elements form a distinct visual system that makes Pear Start immediately recognizable within the broader brand.