Creating a unified presence at ISTE
Event Identity / Web Design
ISTE’s 2025 edtech conference presented an opportunity to reintroduce GoGuardian and Pear Deck Learning (two halves of one company) as one ecosystem. Our challenge: create an experience that clearly linked the brands while honoring the familiarity and trust educators already have with each.

We focused our creative strategy on hospitality and storytelling, ensuring every touchpoint felt warm, welcoming, and cohesive. That strategy came to life in a shared visual system that blended Pear Deck Learning’s playful energy with GoGuardian’s clarity and confidence. I defined the foundational art direction that guided our agency partners in building the event booth and designed each piece of event collateral, ensuring consistency from start to finish.
Client
GoGuardian
Role
Lead Designer, Art Director
Team
Amy Ahrens, Creative Director
EngageStar, booth design & layout
150%
of lead goals attained.
“This is what it looks like to stand out in a crowded market.”
— Product Marketing Manager
Two brands, one story
Through a careful balance of color and shape, the event identity unified two distinct brands into a single, vibrant story. GoGuardian blues and Pear Deck Learning greens blend in a bold gradient that runs through all assets, letting both brands shine equally. Playful shapes sprinkled throughout draw from brand motifs, product icons, and logomarks from both companies, while special layouts feature interlocking gears, alluding to their collaboration and shared purpose.